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I remember this commercial very well the moment it came out at the television in 2010. Although the year 2010 was one of the worst years of my life (my mother died and it means she will never be able to attend my graduation – something I was looking forward to) this Discover Channel television advertising is unique, fun and attracts the majority of the markets.
You don’t usually see this type of advertising that can fit into the brand’s image such as this one. I can still remember the jingle in my head and not only this promotes the brand (Discover Channel) but also the image of the beauty of the world – something we humans often devalue.
Continuous quality and innovations is now a common practice in many establishments especially the manufacturing firms. With the continuous innovations of many consumer electronics, expect prices to drop as new and newer products have been introduced in the market. However, it is the opposite when it comes to education (this is based on current observation in local area) tuition fees increases, not every year but expected future perceptions, but the farther you go the more expensive your career investment is and the higher the degree the higher the career investment.
If your opponent is a strong one, do something that will make you memorable and well trusted that even if you don’t win this election, you can have a line of voters the next time you run.
In the market place (in the business point of view), it’s normal to have competitors and as a business person or professional, you should be aware of your competition, their strengths, strategies, weaknesses, capabilities and stability. If you let them slide, you might not catch up against and or with them, and the result will be losing your business.
And one of the keys of all business is marketing. We market and promote our products in order to showcase the need of our target and our ability to satisfy that need. But we can also see marketing strategies where we compare indirectly or directly our products to our competitor.
In many countries; mostly western, they can compare their competitors products directly. You can see commercials about a kid putting boxes of Coca-cola drinks only to use them as a ladder to reach the vending machine to take out a Pepsi Cola. Weird right? But that’s marketing and that really is part of the competition.
In the Philippines it’s highly different. Your competitor has rights. When you compare your product or service to another, you can’t do it directly. You compare your product to brand ‘x’ or brand ‘y’ instead of telling the world the brand name of the product. Why? Because it’s the law.
If we were to set the law aside. It’s not really about the law. It’s about respect. As a Marketing major and marketing professional, marketing was defined as a “Social and Managerial Process where we create exchange in the market place through satisfying the needs of the market and establishing relationships.”
The part about relationships is not just your clients or customers. They already include everybody in the market place. Your suppliers, your partners, your employees and believe it or not, your competitors.
In the market place, you don’t need to be enemies with your competitors. Your goal is to create healthy competition. Through that, you create respect and the competitor will honor and respect you.
In the Philippine context, if you were to state a comparison and you mentioned the name of your competitor as part of that statement. Not only will your competitor’s raise their eyebrows on you but also your customers and target market. Why? By actually comparing your product directly to your competitor, you sounded aloof, proud and arrogant and your competitors will be greatly insulted. In a culture built in polite and good service, that creates bad image to the views of your market.
Let me put you into another example, what if you represent one of the nine tertiary schools conducting career orientation seminars to high school students and you all do it together on stage. Imagine, if you are conducting the talk about your school and all of the sudden, one of your competitors was handing flyers to the audience in the middle of your talk. Don’t you feel insulted? Even though your competitor wasn’t stating about their product directly, they show it in your actions. There is no law against that but it does help to learn some manners too.
So, practically, respecting and establishing relationship with your competitor is not only a part of the Philippine culture but should also be a sign of positive morale not only to you but the entire market. So, my dear readers, what do you think?
Have you met someone in your life or probably yourself who seems to like to do things on their own? This isn’t about being lonesome or being self-reliant nor does it connect with selfishness. I’m talking about someone, who is used to do things on their own.
We see a lot of people, who managed to get there because of their parents, family, friends, talent, good looks and so on. They happen to be pretty great, right? They have opportunities none of us can even dream of or out of our very own reach.
There are also people, mostly average, normal people who happens to have talents and skills but they don’t have as much given opportunities. In fact, to get where they want to go they have to do it on their own effort and unlike the previous statement, their journey takes longer than those who have easier access to networks and opportunities.
Now, sometimes, these type of people are probably your classmate, who happens to be not the brightest in class but prefers to do his or her homework or exams without the help of their fellow classmates. These are the type who thinks that “they wanted to do things on their own effort because they believe that such pays off and that their talent or skill is something worthy.” They’d rather get into a job position on their own skills in the interview and resume than have any backers at the company.
But for those people like these, what if, one day, someone either you like him or not would come by and say “I can help you get there.” What would you say?
Some probably don’t want to. Due to the fact that they have done everything on their own and because of their pride and belief that they can make it on their own, you’ll probably get insulted because you might think I can get there because of him? Sounds like an extra baggage. Of course, you have to be careful on how the process is all about, what if this person would make you do something illegal just to reach your dream.
Look, I know that many, myself including, believed that we can get into that job, or answer your homework, or reach our dreams all on our own. Still, that is a good thing, a good sense of morale. But that doesn’t mean we’ll slip opportunities on their own. Sure, we might feel insulted that someone would want to be your backer or support but don’t you think that’s an opportunity too?
Think about those people. Those people who actually get where they are? There are probably thousands of people who happens to be better than them but why did they reached there? It’s simple…through networks. Networks of people.
Sure, it sounded weird for the self-reliant, determined, hard-working, I can do it all on my own effort kind of guy. But even if you managed to reach that destination because of somebody’s help or network or capabilities still to remain where you are is all on your own.
Even if you get the role you need with the help someone in a TV show there are still critics who can judge what your capabilities but think about it, at least you got an opportunity to know what capabilities you have. Even if you got into an audition because of your friend, landing the role is still upon your own effort.
So what about you? What do you think?
As a young child, I remember the time when I call people who are older than me, “Kuya” or “Ate” (also known in English as big brother or big sister), to those motherly or fatherly type I always call them “Uncle” or “Auntie” regardless of relations and I call the elderly “lolo” or “lola” (that is grandfather or grandmother). Relation has nothing to do with it and during that time, children used it frequently; that was in the 1990′s decade.
As we grew older, we recognized people who are very friendly to children but fatherly type as nothing more than “Kuya” instead of “Uncle”. Of course, that was during the early 2000′s.
However, now as those children who grew up from the 1990′s era, we noticed something different. It was common to each generation’s belief that everyone who is older than us are ahead of us and everyone who is younger than us is behind us. But that advent of skill based, short term courses changed that.
As you may know, it was hard to picture since with the growth of young professionals, some people find it hard to believe that some one very young is already at this level. Sometimes, people who are older find it difficult to call them “Sir” or “Ma’am”. Of course, those people in that level couldn’t call subordinates “Ate” or “Kuya” even though they were older.
I just noticed that the terms “Uncle”, “Auntie”, “Kuya”, “Ate” and so on are now used only when you have respect for that person you called as an uncle, auntie and so on. You respect them enough because of it.
I am not sure what other regions have noticed or maybe we didn’t realized the changes that we didn’t noticed at all. But still, what do you think?
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